I.C.A.R.E.
I- Integrity: Maintaining the highest professional level of care.
C- Compassion/Commitment: Empathizing with patients and demonstrating dedication toward their goals.
A- Advocacy: Supporting patients and their interests within the context of the healthcare system.
R- Respect: Treating patients and colleagues with dignity and with due regard for feelings, wishes, rights, and traditions.
E – Excellence: Striving to provide the best quality of care.